I’m excited to share some insights on 2 incredibly orchestrated events I had the pleasure of attending in honor of Women’s History Month and their marketing tactics. These events, in it of itself, had different objectives and executed the content well. Let’s talk about how they got people to come!
FemCove: Balance For Better, Gender Equality in the Workplace
Location: Google Headquarters in Cambridge
Hosted by Laurie Nicolas Founder of FemCove. This event was strategically marketed to a tailored audience; women in the workforce. So, where do you find these women, where do they digest their content and how can you assure they will be interested and show up? Well let me tell you how FemCove completed that assignment – marketing efforts were heavily focused on LinkedIn and trickled down to their dedicated Facebook page. This was a perfect example of how to IDENTIFY then proceed to RESEARCH your target audience. Resisting the norm to communicate to all about an event that catered to few. So the audience was targeted how did she get them in, understanding the mindset of your audience is crucial at this point. This was accomplished with the dynamic panel make up.The discussion was engaging and meaningful allowing everyone to receive actionable advice from experts.
Crystal Haynes – Fox 25 News Correspondent
Siri Chilazi – Expert in Women’s Advancement and Diversity & Inclusion
Audrey Grace– Director, Diversity and Inclusion at Northeastern University
Alexandra Howley– Program Manager for Pay Equity Programs
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Bernadine Truth: An Unapologetic Convo on Masculinity’s Influence on Women
Location: Black Market in Dudley
Hosted by Bernadine of Bernadine Truth. This event was an open dialogue that related to everyone. (Or at least everyone should be invested). This is a case where you should advertise to “everyone”, not having a tailored audience. Why isn’t the audience tailored, how do you market to everyone? Let me break it down. This event doesn’t have a specific audience or age range because the topic applies to both men and women, young and old. It applies to those with comprehension and an inquisitive mindset, hence no specific audience, all were welcomed and became more knowledgeable from this topic.
How do you market to everyone? This event was marketed differently through the power of social media, specifically Instagram and Facebook. We’ll call this an organic form of marketing. Using the streamline of users to distribute this event in a viral-like way to their personal audience. With the right content the power of social media a massive impact is made on decision making. The effectiveness of this social tactic was able to garner a wait-list, which suggests many people saw this event, resonated with the content and acted fast.
I must say both events in their own right marketed their events properly and targeted the audience said they wanted to foster.
See you at the next event!
Francisca Moliere, Marketing/Advertising Guru